The first few weeks that a home is on the market is an exciting time. It’s a “new listing”, and there’s a flurry of activity. It is viewed by everyone from serious buyers to those who don’t (or can’t) and are just curious. It is important to capitalize on that time as much as possible. Two ways to do that are through effective pricing and putting your best foot (or house) forward.
Pricing is vital to a home’s marketability, and should be based on facts. Your Realtor should be able to suggest a list price for your home and back up that suggestion with facts about the current state of the local market. There are nuances to the market, depending on your location, price range, and the home itself. Those intricacies of the business are things that your Realtor is familiar with, yet you are probably not. You might have a price in your head of what you think your home is worth. Often that price is based on emotions and/or unreliable information. Be careful of letting those things affect the price of your home, because an overpriced home will linger on the market. If a buyer feels that a home is overpriced, they often exclude it from their list of possibilities sight unseen. Trust your Realtor. If you feel that you can’t trust him or her, think long and hard about that.
Visual appeal, both curb and interior, is the other vital component of “new listing” success. While every home is not going to look like the latest Architectural Digest spread, every home is capable of looking its best. Complete the little projects that you’ve been meaning to get to, freshen the interior and exterior as much as you’re able, and be confident that you’re making the most of your home’s debut. If you need to, hire someone to do a one-time deep cleaning. Little touches can make a big impact, and clean is king.
If your price is right and your home is shining like a new dime, don’t’ be discouraged if it doesn’t sell during the first few weeks. Most don’t. What we’re doing during that time is planting seeds. The buyers who see your home are going to see several others. If the average days on the market for your home is 140, don’t start worrying at day 60. Be confident that you planted as many seeds as possible.
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Questions for Mike Randall
Coldwell Banker Pinnacle Properties
2093 Florence Blvd, Florence, AL 35630
Mike Randall, REALTOR® Associate Broker | ABR, CRS 256.366.9779 | www.mikerandallhomes.com Coldwell Banker Pinnacle Properties 256.766.0069 Office 256.766.0926 Fax