A New Look for Patriot Athletics

Northwest-Shoals Community College revealed new Patriot athletics logos last week through a video on all official social media channels.

MUSCLE SHOALS - Northwest-Shoals Community College revealed new Patriot athletics logos last week through a video on all official social media channels.  

“This is such an exciting time for Northwest-Shoals,” said NW-SCC President Dr. Jeff Goodwin. After 11 years, the Patriots will take the field this fall. “We thought this was the perfect time to rebrand our athletics program with a new look that maintains the same Patriot pride that so many student athletes have developed over the years.” 

The Patriots rebranding project began in January. Throughout the spring semester, the college conducted research and held focus groups with approximately 250 key stakeholders. 

“We wanted to build a sense of pride and unity throughout the college from our students, faculty/staff, and alumni,” Goodwin added. “As a former coach and community college athlete, I know pride is something that has to be fostered. We plan to build that pride throughout our college community and on both campuses.” 

The athletics rebranding campaign will be phased in over time as facilities and renovations are completed. Baseball and softball fields are scheduled to be completed within the next two months. 

The college last updated its athletics wordmarks and logos in 1998. 

Apparel with the new athletic brands is available for purchase through the online BSN Fan Gear store and the on-campus Barnes & Noble bookstores. 

Visit nwscc.edu/athletics for more information and to purchase apparel. 

All logos were developed in partnership with Aha! Creative in Florence.