FLORENCE – FirstBank’s new Florence financial center in downtown Florence’s historic Rogers Building is open for business and will have a Grand Opening event later this month.

The new branch is lThe new branch is located at 123 North Court St., the previous home to a FirstBank loan production office on the mezzanine level. The transition to a full-service branch in Florence is part of FirstBank’s growth plan in North Alabama, which started with a branch office in Huntsville.

The new full-service branch will be headed by senior financial center manager, Kelly A. Cool, and universal banker, Kim Hunt, who will focus on helping FirstBank customers in the area build a better future. The new office will have seven associates and offer FirstBank’s full suite of personal and business banking, mortgage lending, and investment services.

“We are looking forward to providing FirstBank’s style of community banking which emphasizes personalized customer service and local decision-making to the Shoals,” said Mike McCrary, FirstBank North Alabama area president. “Kelly is an incredible banker. Her nearly 30 years of experience and commitment to the community will be huge assets to our customers.”

The branch will be located on the ground floor of the Rogers Building, which was built at the corner of North Court Street and West Mobile Street after a fire destroyed the original structure that housed Rogers Department Store in 1910. The 27,000-square-foot art deco building is now home to Martin, Inc., Alabama Outdoors, Yumm Restaurant, and the Basement Gym.