Keeping Families Close

Funding for Ronald McDonald House Charities of Alabama has taken a hit during this pandemic, limiting the organization’s much-needed services to a smaller number of families this year. 

SHOALS – Funding for Ronald McDonald House Charities of Alabama has taken a hit during this pandemic, limiting the organization’s much-needed services to a smaller number of families this year. 

To alleviate financial burdens, local owner-operators of the McDonald’s Greater Tennessee Valley Operators Association launched a brand new fundraiser in which 100% of the proceeds will stay local, assisting the House in its mission to keep families close.

 “We’re honored to give back to an organization that gives so much to our community,” said Debbie Martin, local McDonald’s owner-operator for restaurants in Colbert County and Russellville. “The Ronald McDonald House of Alabama is devoted to keeping families close. Through the pandemic, we’re here to ensure they have the funds they need.”

Along with its beverage partner, the Coca-Cola Company, local McDonald’s owner-operators launched Sleeves for Support. Starting July 27, participating McDonald’s restaurants across North Alabama, Chattanooga, Nashville, and Bowling Green will sell custom-designed sleeves to hold 30-ounce drink cups. Customers can join the cause by visiting any of the 230 participating McDonald’s locations and purchasing a sleeve for only $5 while supplies last.

“Ronald McDonald House Charities of Alabama has stayed open to continue serving families during the pandemic. This means we need donations now more than ever,” said Ronald McDonald House Charities of Alabama CEO Katherine Estes Billmeier. “We can always count on the tremendous support of our local McDonald’s owner-operators and our amazing community to step up when we need it the most.”

Priceless moments are made possible with the help of McDonald’s customers when they choose to buy a sleeve and keep families together when they need each other most. Even the smallest donations can make such a big difference to families spending time together in a Ronald McDonald House.

McDonald’s has supported RMHC programs around the world for over 45 years by facilitating fundraising in restaurants, donating resources, and volunteering with local chapters. Donate online at https://www.rmhca.org/how-can-you-help/donate/.